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ORANGE is a
marketing
dataset
Customer
Relationship Management (CRM) is a key element of modern
marketing strategies. This dataset was extracted from a large marketing
database from the French Telecom company Orange.
The goal is to
predict the propensity of customers to switch provider (churn), buy new
products or services (appetency), or buy upgrades or add-ons proposed
to them to make the sale more profitable (up-selling). The difficulties
include heterogeneous noisy data (numerical and categorical variables),
and unbalanced class distributions. We provide below the list of
categorical variables:
3 10 16
25 27 32
33 47 49
59 65 73
75 76 79
81 88 96
98 100 105 112
113 121 128 132
138 140 141 148
152 153 154 167
173 181 187 194
209 216
Special
thanks to the research team at Orange who prepared the data Vincent Lemaire, Marc Boullé, Fabrice
Clérot, Raphael Féraud, Aurélie Le Cam, and Pascal
Gouzien (Orange, France) contributed the ORANGE dataset, previously
used in the KDD cup 2009.
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